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Innovation Projects 2004 New ideas for FIAT CARS
Sponsored by: FIAT, Advanced Design Center, Turin
Interaction-Ivrea:
Natasha Sopieva, Simona Maschi, Dario Buzzini, Crispin Jones, Ruth Kikin-Gil, Ivar Martin Lyngve, Laura Polazzi, David Slocombe, Victor Vina, Roberto Montanari
FIAT, Advanced Design Center:
Salvatore Cacciatore, Roberto Giolito
The concept was imagined during a workshop between FIAT and Interaction Design Institute Ivrea.
Fiat and an interdisciplinary team of designers selected by Interaction Design Institute Ivrea spent 4 weeks designing a proposal for new interactive paradigm that would unite FIAT brand value and new interactive experience for the users of FIAT cars.
The final concept embodies the vision of the team that makes the interactive experience a FIAT brand signature.
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