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Innovation Projects 2003 Interaction-Ivrea: Simona Maschi, Chris Downs, Ben Reason, James Gibson, David Slocombe, Roberto Bolullo, Laura Polazzi, Line Ulrika Christiansen FIAT, Advanced Design Center: Salvatore Cacciatore, Roberto Giolito Centro Stile Fiat Mike Robinson Centro Ricerche Fiat Roberto Montanari Website: Multiplus  Multiplus Service Touch point, photo by Live|Work Description: Fiat Auto and Interaction-Ivrea initiated a collaborative project with the goal of investigating the role of service design in the context of mobility. Based around Fiat's six seater 'Multipla', the project looks at the evolving interaction between people and cars in everyday situations. An interdisciplinary team of researchers and designers was formed to investigate the following questions; " How do new mobility services affect the design of the car?" " How can we encourage the creation of communities through the use of traditional private cars?" " What are the user behaviours and experiences that make a car a 'community car'"? " How can we design for communities rather than for individuals?" " How can we customise the experience for a community?" Interaction Ivrea has supported Fiat in designing and communicating new user experiences based on higher levels of customisation and personalisation. The project shows that the Multipla can be treated as a platform for new service solutions that support the needs of people as members of communities. One of the main directions taken by the project team was to consider the Multipla as a mini-community car. Here the mini-community is built upon the purposes for which the car might be used, such as going to he supermarket, going on a ski-trip and others. The project shows that sharing a car might be a desirable future for people, a convenient strategy for companies and a better solution for the environment.  Multiplus Service Touch point Related Files
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