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Exibitions 2005
VideoWall
Progetto Italia Events: Public Private Access

Sponsored by: Interaction Design Institute Ivrea

Interaction-Ivrea:
Massimo Banzi, Jo�lle Bitton, Ailadi Cortelleti, Barbara Ghella, Stefano Mirti



Illustration by the team


A team of designers developed a number of ideas for Events of Telecom Italia focusing on private and public means of acces to the event. Among the ideas are the follwoing:

Sharing the event

The space where the event takes place
In the bookstore where the event takes place, there could be a number of non-intrusive installations that reinforce the quality of the performance. Besides the loud speakers placed around the artist there could be some other very small ones spread all over in the place so that even the audience that is far away from the stage could get the feeling of an intimate proximity with the performer.

Behind the stage a slightly waving fabric hanging from the ceiling could display in a map the SMS sent by the remote audience.

Hence, the performer and the people in the store would get an idea of the external audience following the event.

The audience: a visual presence
Another suggested element is a projection of the remote audiences on the bookshelves. The combination of the projection and the book texture generates an unusual effect.

The audience (of the webcast or the phonecast) could be featured in the room with a �wall of faces� made of all the pictures that the external audience sent.

Yet, in order to solve privacy issues and to render the external audience in a playful and sensitive way, we propose to render the visual information of the audience with a strong graphical identity. Hence, the audience still feels �present� but with a visual twist that allows them to be in between anonymous and acknowledgeable.

This graphical rendering can be quite diverse: from colored shadows to blurred contours or dotted silhouettes, etc.

Recreating the event
Sound is a powerful immersive medium that enables an audience to emotionally and physically engage with an art piece. In this situation we�re trying to offer the possibility to a remote audience to access an event that they can�t attend. Whether the audience is located in a specific public space, where they can enjoy a sound installation or in one of the bookstores that are participating to the event, sound seems to be the key to share a music-based or speech-based performance. In the frame of a sound installation, speakers could spread the music of concert or the talk, recreating a strong atmosphere in the other bookstores.

Such installation can be created with small, almost invisible speakers, like �tweeters� that can be hidden and therefore allowing a more �global� and ambient sound experience or with speakers that can be clearly identified by the audience, therefore setting a more intimate feeling. Indeed, the audience can get close to each speaker and hear the musician �whisper� in their ears just as if they were singing for them only. In both situations, the location of the speakers can be turned into a playful element, as if the audience by going from one to the other would gather more sound information.



Illustration by the team


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