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Exibitions 2005 VideoWall
Progetto Italia Events: Public Private Access
Sponsored by: Interaction Design Institute Ivrea
Interaction-Ivrea:
Massimo Banzi, Jo�lle Bitton, Ailadi Cortelleti, Barbara Ghella, Stefano Mirti

Illustration by the team
A team of designers developed a number of ideas for Events of Telecom Italia focusing on private and public means of acces to the event. Among the ideas are the follwoing:
Sharing the event
The space where the event
takes place
In the bookstore where the event takes place,
there could be a number of non-intrusive
installations that reinforce the quality of the
performance. Besides the loud speakers placed
around the artist there could be some other very
small ones spread all over in the place so that
even the audience that is far away from the stage
could get the feeling of an intimate proximity
with the performer.
Behind the stage a slightly waving fabric hanging
from the ceiling could display in a map the SMS
sent by the remote audience.
Hence, the performer and the people in the
store would get an idea of the external audience
following the event.
The audience: a visual
presence
Another suggested element is a projection of the
remote audiences on the bookshelves. The combination
of the projection and the book texture
generates an unusual effect.
The audience (of the webcast or the phonecast)
could be featured in the room with a �wall of
faces� made of all the pictures that the external
audience sent.
Yet, in order to solve privacy issues and to render
the external audience in a playful and sensitive
way, we propose to render the visual information
of the audience with a strong graphical identity.
Hence, the audience still feels �present� but with
a visual twist that allows them to be in between
anonymous and acknowledgeable.
This graphical rendering can be quite diverse:
from colored shadows to blurred contours or
dotted silhouettes, etc.
Recreating the event
Sound is a powerful immersive medium that
enables an audience to emotionally and physically
engage with an art piece. In this situation we�re
trying to offer the possibility to a remote audience
to access an event that they can�t attend. Whether
the audience is located in a specific public space,
where they can enjoy a sound installation or in
one of the bookstores that are participating to
the event, sound seems to be the key to share a
music-based or speech-based performance.
In the frame of a sound installation, speakers
could spread the music of concert or the talk,
recreating a strong atmosphere in the other
bookstores.
Such installation can be created with small,
almost invisible speakers, like �tweeters� that can
be hidden and therefore allowing a more �global�
and ambient sound experience or with speakers
that can be clearly identified by the audience,
therefore setting a more intimate feeling. Indeed,
the audience can get close to each speaker and
hear the musician �whisper� in their ears just
as if they were singing for them only. In both
situations, the location of the speakers can be
turned into a playful element, as if the audience
by going from one to the other would gather more
sound information.

Illustration by the team
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