Sponsored by: Interaction Design Institute Ivrea
Book Presentation "Emotional Design"
at Trienalle in Milan
Gillian Crampton Smith
The author Donald Norman, Gillian Crampton Smith (Academic Director of Interaction Design Institute Ivrea) and Sebastiano Bagnara (lecturer in psychology and cognitive ergonomics at the Milan Polytechnic and responsible for knowledge exchange at Interaction Design Institute Ivrea) present the Italian edition of the book "Emotional Design", written by Donald Norman with a preface by Sebastiano Bagnara.
The book deals with "Emotion", currently one of design's key concepts. In this book Norman recognizes that his previous concepts, all based on functionality and usability, were limited and limiting: one cannot not take into account the pleasure we receive from the objects that we use daily. Who we are is also defined from the objects we use, we choose them and we appreciate them not only in virtue of their function, but also because of the emotions that they procure us. Norman's analysis is full on enlightening examples and humour; the scientific seriousness does not make the text less readable or pleasurable. The book is aimed at all those working in design, ergonomics and marketing fields, but also to psychologists, sociologists and philosophers that are interested in emotions. Donald Norman is a psychologist and one of the world leader experts of ergonomics and interaction. He is author of 13 books including "The Design of Everyday Things", "Things That Make us Smart" and "The Invisible Computer", a book that Business Week has called "the bible of the "post PC thinking."